About Us

About H&F: Where Comfort and Confidence Meet

Our Story

H&F, a brand brought to life by MODERN APPAREL in 2017 under the guidance of Sanjay Nagar, was established to redefine the lingerie experience. With decades of expertise in the apparel industry, MODERN APPAREL saw a gap in the market for lingerie that didn’t just look good but felt incredible too. At H&F, we believe that lingerie is more than an item of clothing; it’s a source of self-assurance, a second skin that feels as beautiful as it looks.

Each piece in our collection reflects MODERN APPAREL’s commitment to quality and excellence. From luxurious fabrics to meticulous stitching, our designs aim to empower individuals by creating a comfortable, supportive, and stylish foundation for every day. Our story is about more than lingerie—it’s about helping you embrace your unique beauty and confidence through designs that make you feel your best.

Our Vision: Confidence from Within

To be the world’s go-to lingerie brand for those who value comfort, elegance, and a touch of luxury.

H&F envisions a future where everyone, regardless of their shape or style preference, feels confident and comfortable in their lingerie. We are dedicated to combining classic and innovative designs to redefine the role of innerwear in enhancing daily comfort and style.

Our Mission: Creating Comfort and Style, Every Day

At H&F, we know that comfort is essential, especially when it comes to intimate wear. Our mission is to offer well-crafted lingerie that combines fit, function, and beauty to enhance each wearer’s unique needs. From seamless basics to luxurious statement pieces, our collections are designed to help you feel empowered, secure, and effortlessly stylish every day. Backed by MODERN APPAREL, we continue to innovate, bringing timeless designs and superior quality to every collection.

• Quality as a Foundation: Our products are crafted with the utmost precision and care, using only the finest materials.
• A Customer-First Approach: By actively listening to our customers, we ensure our designs stay relevant, comfortable, and true to our values.
• Dedication to Sustainability: We believe in conscious production, minimizing waste, and using sustainable materials wherever possible to ensure that every H&F piece is crafted with both quality and responsibility.

 

 

Our Core Values: What Drives Us

At H&F, we’re driven by principles that guide every part of our brand. These core values inspire us to keep innovating, growing, and improving, while staying true to the essence of MODERN APPAREL’s heritage.

• Uncompromising Quality: Each H&F product is crafted to last, providing comfort and style for the long run. We use only high-quality fabrics and techniques that meet the strictest standards.
• Empowering Confidence: Lingerie should empower, not constrain. Our designs are meant to make you feel naturally confident and empowered in your own skin.
• Sustainable Innovation: We are committed to reducing our environmental impact by exploring eco-friendly materials, ethical production methods, and responsible sourcing.
• Transparency and Integrity: Trust is the cornerstone of H&F’s relationship with customers. From accurate product descriptions to exceptional service, we hold ourselves to high standards of honesty.

Our Unique Offerings: Designed for Comfort and Elegance

At H&F, we focus on providing a diverse range of lingerie for every style, size, and occasion. Whether you’re looking for everyday essentials, luxury lace, or shapewear that smooths and supports, H&F has something for you.

1. Everyday Essentials: Our everyday collection features bras, panties, and seamless pieces crafted for all-day comfort, perfect for work, play, or relaxation. Made from breathable fabrics and thoughtfully designed for lasting support, these pieces are your go-to basics.
2. Luxury Collection: Our luxury line is where elegance meets opulence. Featuring intricate lace, fine embroidery, and rich colors, these pieces are crafted to make you feel fabulous and unique, ideal for special occasions.
3. Shapewear Collection: H&F’s shapewear is designed to enhance your natural curves, offering gentle support and a smooth silhouette. Made from high-stretch, breathable materials, our shapewear is comfortable enough for all-day wear.

Each piece reflects our dedication to blending style and function, whether you’re choosing an everyday piece or something for a special occasion.

Sustainability: Our Promise to the Planet

MODERN APPAREL and H&F are deeply committed to sustainability. We continually seek out eco-friendly materials, from recycled fibers to sustainable dyes, and actively reduce waste in our production processes. We aim to create products that our customers can feel good about—from the materials in their lingerie to the positive impact we strive to make on the environment.

 

 

Why Choose H&F?

Choosing H&F means choosing lingerie that is thoughtfully designed, ethically crafted, and made to empower. Our brand philosophy is simple: to make you feel confident, comfortable, and supported in every way. Here’s what sets us apart:

• Superior Craftsmanship: With the expertise of MODERN APPAREL behind us, every H&F piece is designed with care and crafted to perfection, reflecting the highest standards of quality.
• Body Positivity and Inclusivity: We offer a wide range of sizes, ensuring that everyone finds a fit they love.
• Customer-Centered Approach: At H&F, we actively seek feedback and continually evolve to meet the diverse needs of our customers.
• Timeless Style and Modern Innovation: We blend classic elegance with contemporary trends, creating lingerie that looks as good as it feels.

Join the H&F Family

As part of the MODERN APPAREL family, H&F invites you to experience lingerie that redefines the standards of comfort, style, and self-confidence. When you wear H&F, you’re choosing lingerie that reflects your personality, celebrates your individuality, and supports you in every sense. Explore our collections, and discover what makes H&F not just a brand, but a trusted part of your daily life.